Juanita Price is a seasoned Global Trade Compliance Executive and Licensed Customs Broker with over 30 years of experience in international trade and compliance. She has built a distinguished career through a wide range of leadership roles, including Director of Trade Compliance, Senior Manager for International Trade, and Customs Operations Manager. Her expertise covers a full spectrum of trade compliance disciplines, including duty mitigation, customs brokerage operations, PGA processing, and supply chain security.

Juanita’s industry reach is expansive, having supported compliance operations across a broad array of sectors:

Throughout her career, Juanita has demonstrated a unique ability to swiftly identify and address trade compliance gaps through detailed audits, interdepartmental collaboration, and risk-gap assessments. She is known for her initiative, attention to detail, and ownership in ensuring that business objectives align with global compliance obligations. Her approach is intuitive yet strategic, empowering teams to focus on customer impact while upholding regulatory integrity.

Her deep technical proficiency spans classification systems such as the Harmonized Tariff Schedule (HTS), Schedule B, and the Export Control Classification Number (ECCN), and she is highly experienced in conducting import compliance reviews, duty reduction programs, and implementing compliance controls across multinational environments.

In addition to her consulting and operational expertise, Juanita is a dedicated mentor and trainer. She has developed internal training programs, coached compliance teams, and strengthened enterprise-wide trade knowledge through hands-on instruction.